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Este año nuevo los reyes magos nos han traído una sorpresa: inspirados en la infografía de nuestros amigos en SalesforLife, hemos desarrollado una rutina de tan sólo 10 pasos para empezar desde ya los primeros días de Enero a evolucionar nuestros hábitos diarios en ventas y aprovechar las posibilidades que nos ofrecen las redes sociales como fuente de leads.
Comparto este regalo con vosotros para que lo podamos tener como referencia esos días que a las 9 de la mañana nos sentamos en la oficina delante de la pantalla y no sabemos por dónde empezar.
Feliz Social Selling!
* Para una versión en alta definición o bien una explicación en detalle de la rutina propuesta, no dudéis en contactar a execus en firstname.lastname@example.org
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In a recent interview for Artesian Solutions’ forthcoming new ebook we were asked to comment on the key trends of Social Selling in 2014 and its future in 2015 … so here we go …
What are the key trends that you have witnessed in the field of social selling in 2014?
In our opinion, during 2014 we are still seeing the early days of Social Selling in US and Europe.
Last August, we saw an introduction that reshaped the industry: Linkedin’s new sales navigator, and the industry is still taking form with new players proposing approaches from employee advocacy to sales process automation and from client insights alerts to social activity reporting tools.
From the end user’s perspective, early integrations are facing some challenges and showing opportunities. Cultural Change of the salesforce (shifting away from marketing lists and cold calling into fine qualification and warm contacts) is becoming a major factor to take into consideration when launching corporate initiatives.
Marketing & Sales collaboration is also being put in the spotlight since social sellers are in constant need of food for thought for their clients and they are not the best equipped to produce the materials.
What major themes do you expect to see in the next 12 months regarding selling/social selling?
In 2015 we expect a major industry boom; it will be the year that social selling goes mainstream. The tools are out there, the industry is ready and early adopters are showing good results.
B2B companies that have not adopted a corporate formal approach to social selling will need to take action or will be left behind.
On the providers side, we expect refinement of propositions in the social selling area. We particularly would welcome (and there is an opportunity for those willing to invest on) tools that help improve and automatize social sellers’ daily activities. For instance, the need to gain actionable insights that help sellers tap the potential client at the right time and gain competitive advantage is out there. Another area of opportunity is social activity reporting tools, since sales directors are in need of understanding and evaluating the ROI of their investments in Social Selling.
We’ll see a very exciting 2015!
The EXECUS team
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Fantastic welcome and participation in the first workshop-type events entitled “Get customers with Linkedin!” which were held cities like Barcelona, Madrid and Bilbao.
We trained over 50 professionals, from sales managers of multinational companies (telecommunications, IT, chemicals, pharmaceuticals, services …) to entrepreneurs and managers of small businesses that have evaluated over 9.2 (out of 10) investment versus the potential use of the acquired knowledge.
We want to thank our customers and attendees for trusting Execus in discovering best practices in sales with social networks and specially with Linkedin!
Could this sort of events be of interest for your company?
Alicia Linares Roger, on having a professional social profile on Linkedin
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Sales Connect 2014 will be the event of the year in EMEA for business development leaders that have realized that Social Selling needs to be one of the foundations for the successful sales teams of the present.
Join the event to learn first-hand sucess cases (Paypal, Oracle, Jones Lang Lasalle, KPN, Vodafone, SAP, Juniper Networks, Google), Industry trends with experts (IBM, IDC) and network with senior fellow sales executives and executives at Linkedin.
I’ll definitely be there! Are you planning on attending too? – Ping me and let’s meet there!
See the agenda here
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Execus has been invited to Speak at the reference congress of Information and Communications Technology (ICT) in Spain, with over 3,000 professional attendees.
Under the BIZ DATA: Big Data as business generator umbrella, our MD, Jordi Gili will deliver a session titled A CORPORATE APPROACH TO SOCIAL SELLING: SALES TEAMS CLOSE MORE DEALS USING SOCIAL SELLING .
Here’s the abstract:
What is Social Selling? How do sales teams close more business using social networks? We will see real life examples of sales representatives sell using Linkedin and Twitter. Many within your sales teams are already on Linkedin using it to search for clients and close meetings, but do you really know what they do? Should there be an “accepted etiquette”. The real opportunity is to approach it at the management level and define the processes, tools, training, organization and manage cultural change. We will see how to approach social networks successfully through a social selling corporate program.
Jordi Gili has been considered in 2014 one of the top 10 Social Selling experts outside the USA by Salesforlife. In 2010 he founded Execus, the consulting and training firm that has been proposing that sales teams use professional social networks like Linkedin and Twitter to close more deals. Execus was selected in 2013 as the first Linkedin Sales Solution channel partner in Europe. Jordi is an MBA by ESADE, Telco Engineer by UPC (Barcelona Tech) and gained his experience of more than 15 years in marketing, sales and customer care within Telcos (IBM, Retevision-Ono, COLT, NTT) and consulting for diferent industries (RGP).
There is still time to sign up!